Design with Purpose
Whether designing infographics, campaigns or publications, beginning with a strong content strategy is the key to translating complex information to engaging visuals.
Connecting Preservation with
Urgent Challenges
The Preservation Priorities Task Force, a partnership between the National Preservation Network and the National Trust for Historic Preservation, formed to address four interrelated issues facing the preservation movement – affordable housing; diversity, inclusion and racial justice; workforce development; and sustainability. We collaborated with the taskforce on a series of infographics that would distill the complex nature of their work into concise, effective visuals to engage non-experts on the topics and communicate the urgency of the issues.
A Milestone Campaign for a Tree People Organization
Founded during the industrial revolution, American Forests has been at the forefront of every major moment of forest policy in the U.S. This year marks the organization’s 150th anniversary, and we’ve partnered with their team to develop messaging and visual creative for a campaign that honors the organization’s history and looks forward to the next 150 years of impact.
To anchor the messaging, we turned to their name: American Forests. Throughout the discovery phase, we heard a consistent message from everyone we spoke with: that the organization’s work has always been about trees, but even more than that, it’s been about people – about bringing the benefits of trees to people in order to ensure healthy, thriving communities everywhere. American Forests is for trees, but it’s also for much more than that: for clean water, for wildlife, for healthy communities, for all of us. Quite quickly, we realized this was the campaign message, and it was right there in their name: American Forests.
For the visual expression of the campaign, we infused a human element through the use of a hand-drawn throughline that serves as a visual connector from the organization’s work to its impact. This hand-drawn element is also reflected in the campaign logo, replacing “For” in Forests with hand-lettered typography.
A Legacy of Protecting
a Biodiversity Haven
Through on-the-ground conservation work and impact grant funding, the Galápagos Conservancy works in partnership to protect, restore and rewild the Galápagos Islands. We recently collaborated with their team on the organization’s 2024 impact report, telling the stories of the organization’s transformative milestones of the year. From establishing a new headline convention to drawing inspiration from the organic nature of the islands for the visual design, we reimagined the format of the annual report to maximize the impact of the incredible stories of the year.